Activecampaign vs Convertkit: Get the right one for You

Activecampaign vs Convertkit, My guess is you have been looking for an email marketing tool, and Activecampaign and Convertkit keep coming up, well your in better luck today, in this article I will breakdown what you will get if you decide to go with each one of them,

And if they both don’t meet your requirement then by the time you finished reading, you will have a better idea of what to look for in an email marketing tool.

Building a loyal customer base is one of the important things for any business. This is a fact and every marketer should make the acquisition of new customers the most important thing in their business.

Tools like Activecampaign and Convertkit are built to help their users manage their subscribers, automate their email marketing, build landing pages, and all their customers’ journeys.

The effectiveness of your marketing and advertising will all depend on the tool You use for your email marketing, You have to know which one you choose and the potential of it being helpful in terms of deliverability and all.

Main Differences Between ActiveCampaign and Convertkit

ActiveCampaign is an email marketing tool that provides, Powerful marketing automation, an SMS feature, and CRM tools you need to boost engagement in your audience. Their powerful automation features are usually expected only in high-end plans of other software. Get Your 14 days trial here.

Below is a snapshot ofAll ActiveCampaign Features

All ActiveCampaign Features
All ActiveCampaign Features

ConvertKit is carefully made for content site operators and bloggers, with all the features, the right fit for your email marketing needs, and also that they have excellent customer support. It might come to us a bit pricy for start-ups or marketers on a budget, But I can say it’s worth it for their targeted demographic ( site operators and bloggers ).

Below is a snapshot of All Convertkit features

Convertkit features
Convertkit features

ConvertKit versus ActiveCampaign: Summary

Both ConvertKit and ActiveCampaign charge you based on contacts count rather than messages sent, in any case, ActiveCampaign comes out somewhat more costly. All things considered, I’d contend that ActiveCampaign‘s elements are better than Convertkit’s, particularly with regards to advertising automation and detailing.

Could it be said that you are prepared to dive into this no holds barred? How about we stall out in!

Ease of Use & Editor – Activecampaign vs Convertkit

You wouldn’t believe how long you can squander having the opportunity to hold with another email advertising device. That is the reason we take a gander at convenience before whatever else. Assuming you’re new to email promoting, you’ll presumably see the value in a shallow expectation to absorb information and simply explore the interface.

However both of these tools have an all-around planned backend, it is marginally more straightforward to find what you want in ConvertKit’s menu. It isn’t so much that ActiveCampaign’s connection point is seriously planned, it simply has many a larger number of choices than ConvertKit. If you’re simply beginning or not prone to utilize every one of the elements, This is to say that, ActiveCampaign can be a bit difficult to use for beginners.

As far as the manager, ActiveCampaign pummels ConvertKit hands; the drag and drop proofreader invests in some opportunity to dominate, and if you want any assistance, you have some accommodating tooltips that spring up when you drift over a specific component.

With ActiveCampaign, you can save custom ‘blocks’ to reuse sometime later, and you can likewise see changes others have made, Google Docs-style. The main thing that is marginally irritating is that it autosaves every change, so assuming you want to fix something you did a couple of moments prior, you’ll wind up clicking back through huge loads of changes.

Below is a snapshot of the Activecampaign Email builder

Activecampaign Email builder
Activecampaign Email builder

The delight of utilizing a drag and drop email editorial manager is that it makes it very simple to make a gorgeous email without composing a solitary line of code, and this can be exceptionally engaging for private ventures with not many assets.

Below is a snapshot of convertkit email builder.

convertkit email builder
convertkit email builder

ConvertKit adopts a marginally unique strategy, with its excessively worked-on supervisor. It has two editors: a plain-word processor and a recently refreshed one with a couple of more satisfying choices. In any case, neither of these works with the production of visual messages because of an absence of arranging choices and intelligence (for example it misses the mark on drag and drop editorial manager).

A couple of accessible layouts (which are more similar to configuration subjects than formats) are extremely covered up. All things considered, you’ll have to mess with the code to make the email look how you’d like.

To do is convey plain-text messages, then, at that point, it’s exceptionally direct.

Victor: Considering ConvertKit’s deficiencies with regards to the point of interaction and editorial manager, I will begin this examination by granting a highlight ActiveCamapign

Email Automations – Activecampaign vs Convertkit

We give ActiveCampaign 5 stars for Email Automation. As it offers one of the most remarkable arrangements and makes it quite simple for the client by offering a lot of formats and a visual stream outline style editorial manager.

Below is a snapshot of the email marketing automation workflow ActiveCampaign.

ActiveCampaign Automations
ActiveCampaign Email Automation

Set up follow-up crusades, deserted truck messages, naturally label supporters when they play out a specific activity – there are no restrictions to how you can manage ActiveCampaign! Having such countless choices could generally sound a piece overpowering yet it’s exceptionally simple to set up and make due.

ConvertKit’s adaptable labeling and division framework imply that you can run exceptionally centered mechanized missions to quite certain gatherings of contacts, for instance, when they click on a connection or sign up employing a structure. You can likewise utilize basic if/restrictive guidelines and date-based triggers.

Below is a short GIF of the ConvertKit automation workflow editor

ConvertKit automation workflow
ConvertKit automation workflow

The ConvertKit automation workflow editor is additionally extremely simple to use, as everything is done inside the workflow editorial manager itself, for instance, when you add an email or structure to your work process you can alter it inline, as opposed to having to leave the proofreader.

Victor: Though ConvertKit’s Automation is good, they’re still no counterpart for ActiveCampaign’s high-level computerization choices.

Templates & Design – Activecampaign vs Convertkit

As I referenced above, ConvertKit has only 3 templates and they are extremely fundamental, truth be told, one of them is ‘text just’ so that leaves only 2 templates.

Image gathering and section-based designs are impractical, which significantly restricts what you can do concerning making visual content. This is unexpected because ConvertKit intensely advertises its item to youthful creators.

Below is a snapshot of ConvertKit email templates.

ConvertKit templates
ConvertKit templates

Your best option is to code your email in the HTML manager – This means if you are just a beginner and you don’t know how to code. You will have no option but to use the templates available which don’t look nice in my opinion.

ActiveCampaign, then again, has around 125+ current, responsive formats to look over and you additionally have the choice to code segments or your whole email in HTML. The plans aren’t awful and it’s genuinely simple to adjust them to your brand needs.

Below is a snapshot of ConvertKit email templates.

activecampaign email templates
Activecampaign Email Templates

Also, You get more email templates designed for you per request if you’re on the Plus plan or above. implying that somebody will make a marked email template for you if you’re on the premium plans.

Victor: Due to ConvertKit’s constraints, and ActiveCampaign’s wide scope of very much planned templates, this is one more clear win for ActiveCampaign!

Deliverability – Activecampaign vs Convertkit

It’s good to note that, the email tool you choose will determine the chances of your newsletter’s reaching your subscribers’ inbox, otherwise all your efforts will be in vain.

Which administration has better email deliverability? Both utilize outsider administrations to convey email. What is important is how well they deal with their client bases. For instance, what several spammers in all actuality does each help permit into its organization?

ActiveCampaign has been judged by many as the best email delivery tool for the past few years

So, By and large, ActiveCampaign has a generally excellent history (scoring in the nineties). You’ll see it has a good shipper score and fewer messages end up in spam contrasted with ConverKit. However, ConvertKit has performed very well in our new tests!

Victor: Both Tools focus on keeping up with incredible deliverability rates, a point each!

Integrations & Extras – Activecampaign vs Convertkit

ConvertKit has near to 90 integrations to a wide assortment of tools and applications, including all of the enormous names: Wix, WordPress, Shopify, Stripe, etc. It likewise associates with Zapier, assuming you want to coordinate with a tool that isn’t on their rundown. This might be the situation for those needing to interface their CRM, as ConvertKit doesn’t cover this region, which is very much a shock.

To construct a joining through an API, ConvertKit has a lot of documentation on how.

ActiveCampaign gives more than 250 integrations to other applications, this means it’s easy to track down the thing you’re searching for. It additionally coordinates with Zapier and makes constructing an API a basic issue.

Victor: At the day’s end, it comes down to amount and assortment. ActiveCampaign sacks one more point,

Support – Activecampaign vs Convertkit

Both ConvertKit and ActiveCampaign have respectable help, which you can get through email and live talk, with information bases and instructional exercises additionally accessible.

ActiveCampaign likewise gives 3 one-on-one instructional meetings with its Professional arrangement, and there is a local area discussion where you can reach out to different clients.

Prices – Activecampaign vs Convertkit

ConvertKit and ActiveCampaign are positively on the higher finish of the range, however, which comes out less expensive, and are the greater cost labels justified? We should investigate their least level intends to look at.

Prices – Activecampaign

ActiveCampaign has four plans: Lite (from $9 a month), Plus (from $49 a month), Professional (from $149 a month), and Enterprise (from $250 a month). These prices are if you pay annually. It’s good to note that this is for 500 subscribers, You can send unlimited emails and the prices increase when your list grows.


Marketing Automation
Email Marketing
Unlimited Email Sending
Drag & Drop Email Builder
125+ Email Templates
Send Newsletters
Subscription Forms
 the site and Event Tracking
Campaign and Automation Reporting
Customer Newsletter
Customer Analytics
Extend your CXA strategy with ActiveCampaign Conversations.
Get 14 days free.
1 User
Import Contacts
Chat and Email Support
Unlimited access to the online resources library
Mobile Contact Management & Marketing Access
Integrate to Over 870 CXA Partners
500+ Automation Recipes
Unlimited Inactive Contacts
APIs, Webhooks, and Developer Tools



Landing Pages
50+ Landing Page Templates
Facebook Custom Audiences
Contact Scoring
SMS Marketing
Automations Map
Conditional Content
Advanced Performance Reporting
Custom Branded Forms and Landing Pages
Sales CRM Sync
SMS Service Followup
Deal Assignment
Customer Success Pipelines
Account Management
Customer Health Scoring
Chat, Email, and Facebook Messenger Service Channels
Automated Chatbot Workflows
Unified Inbox
Agent Assignments for Inbound
Reporting and Chat Transcripts
Up to 25 Users
Advanced Mobile Reporting
Custom User Permissions
Advanced Integrations with Leading E-commerce Applications Such as Shopify and BigCommerce


Website Personalization
Predictive Sending
Predictive Content
Marketing Attribution
Split Automations
Attribution Reporting
Site Messages
Split Automations
Personalized Product Experiences
Conversion Reporting
In-App Messaging
Up to 50 Users
Dedicated Onboarding Specialist
CXA Strategy Consultation and access to quarterly business reviews
1:1 pieces of training$149/mo


Custom Reporting
Custom Mailserver Domain
Custom Domain
Free Design Services
Unlimited Email Design Testing
Social Data Enrichment
Custom Objects
Custom Reporting
Contact Enrichment
Custom Objects
Unlimited Users
Onboarding and training for custom product functionality
Phone Support
Customize Your Application URL (for Application Access)
Customized Branding within Application
HIPAA Support$258/mo

Prices – Convertkit

ConvertKit Plans and Pricing


For new creators building their list
$0 /month
Free for 300 subscribers
Unlimited landing pages & forms
Send email broadcasts
Sell digital products & subscriptions
Community support$0


For growing creators automating their work
$108 billed annually for up to 300 subscribers
Unlimited landing pages & forms
Send email broadcasts
Sell digital products & subscriptions
Live chat & email support
Free migration from another tool
Automated funnels & sequences$9

Creator Pro

For established creators scaling their business
$290 billed annually for up to 300 subscribers
Unlimited landing pages & forms
Send email broadcasts
Sell digital products & subscriptions
Priority live chat & email support
Free migration from another tool
Automated funnels & sequences
Facebook custom audiences
Newsletter referral system
Subscriber scoring
Advanced reporting


Over 5K Subscribers
Custom billed annually for up to 5000 subscribers
Unlimited landing pages & forms
Send email broadcasts
Sell digital products & subscriptions
Priority live chat & email support
Free migration from another tool
Automated funnels & sequences
Facebook custom audiences
Newsletter referral system
Subscriber scoring
Advanced reporting
Free Conierge Migration

10 Best ActiveCampaign Alternatives [ 2022 ] 4th one is the best!!!

As it may be obvious, ActiveCampaign is somewhat more costly than ConvertKit, in any case, when you consider that ConvertKit has not to beat ActiveCampaign in our comparison, it could be said that ConvertKit is overrated and ActiveCampaign’s valuing was fair.

Indeed, ConvertKit has a free Offer, however, this is exceptionally restricted as it doesn’t exclude marketing Automation or reports.

If you want advanced features and can bear to pay somewhat more for your email marketing tool then, at that point, I’d suggest utilizing ActiveCampaign, The automation will save you a lot of time and no doubt help to increase your profits.

All things considered, assuming you’re searching for more reasonable help or might want to begin with a free plan, you should check out GetResponse or EngageBay.

Who uses ConvertKit?

ConvertKit is the best email marketing software built mainly for Content Creators and WebMasters.

What is ActiveCampaign best for?

ActiveCampaign is one of the best email marketing tools out there that offer all-in-one service. thanks to its SMS feature. If you want SMS added to your marketing, you won’t have to look for another tool for that as an ActiveCampaign Customer.

ConvertKit vs ActiveCampaign: Final Thoughts

After broad testing, I can say that ConvertKit is overrated for what it offers. Even though it’s advertised towards creatives, it’s quite hard to get inventive with the elements accessible, except if you’re good with HTML. The detailing is exceptionally poor and there is no spam and configuration testing.

Imoro Abdul Rahim
Imoro Abdul Rahim

I am a highly competent Digital Marketer with a proven track record in Facebook marketing, Search engine optimization, Web Development, Web Analytics and more. I have strong technical skills as well as excellent interpersonal skills, enabling me to interact on social media and Creating Content On YouTube, and more. I am eager to be challenged to grow and further improve My Digital Marketing Concepts. My Greatest passion in life is Helping Leaders Build Their brand & Profits with Online Marketing

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